Fort Edmonton

New Strategic Direction

The areas of focus for guiding the Fort Edmonton Park transformation to becoming the premier cultural tourism attraction in Western Canada are relevant experiences, accessibility, financial sustainability, and corporate social responsibility.

Three interpreters are working on brain tanning a hide at the Indigenous Peoples Experience at Fort Edmonton Park.

Relevant Customer Experiences

Building out the breadth of the customer experience will occur by creating products and experiences that are aligned with the market and highlight the uniqueness of Fort Edmonton Park both within and outside the Park.

Seven drummers play on 1905 Street at Fort Edmonton Park in front of the fire hall. A crowd watches them from the road.


Improved business performance and relevance will allow the Park to focus on improved pricing making Fort Edmonton Park a destination for an increased number of visitors. Brand and product awareness in the market, as well as transportation to and from the Park, parking and better access for people with disabilities, will also be essential factors in improving overall accessibility.

A film crew works on filming a Christmas movie at the Train Station at Fort Edmonton Park. They are on the platform looking at the 1919 Baldwin Locomotive 107 train.

Financial Sustainability

Enriching the project mix as a compliment to the core heritage program and moving from revenue-driven decisions to margin-driven decisions will be vital to success.

The staff of Fort Edmonton Park is sitting at round tables at the Blatchford Hangar on 1920s Street. They are looking at a stage and screen as part of the annual Safety Day.

Corporate Social Responsibility

We believe in community and will cultivate an organization built on diversity and inclusion. We will be leaders in the tourism industry and the local community through deliberate actions that will build corporate social responsibility into our core business practices.